Coming to the Shopify App Store
Go beyond
Google & Meta.
Stay in Shopify.
Outland turns your Shopify products into ads and runs them across premium publishers, apps, ChatGPT and TikTok — from one campaign inside your Shopify admin.
- Ads created for you from your products — video, display, native
- Optimized toward purchases, reported as CPA and ROAS
- No subscription, no creative fees — you set the daily limit
Join the waitlist and get ad credit to test Outland at launch. No payment needed.
How it works
Your catalog becomes your next campaign.
Three steps, one afternoon. Then Outland runs it while you run the store.
Choose your products
Install Outland and pick what to promote. We pull titles, prices and images straight from your catalog.
Get ads made for you
We generate video, display and native ads sized for each placement. Use them, edit them or upload your own.
Set your limit, hit launch
Pick a daily spending limit. Outland optimizes toward purchases and reports back in your admin. Pause anytime.
Established technology. Real brand results.
A new channel for you. A proven engine behind it.
Outland is powered by Outbrain. These Shopify brands used its advertising technology to reach customers beyond their usual channels.
37K+
purchases
Laura Geller Beauty
174% peak ROAS over four months, with CPA 20% below target.
Case study ↗50%
lower CPA
Brooklinen
Lookalike campaigns hit 2.2× the conversion rate of standard campaigns.
Case study ↗“…became our second biggest advertising channel while still hitting our ROAS targets.”
These case studies are from Outbrain, the engine that powers Outland Ads. Outland is a new product built for Shopify stores — same engine, no extra fee.
Ads made from your products
One catalog. Ads for every placement.
Video for feeds and premium publishers. Display for websites and apps. Native for news. Outland builds the formats so expanding your reach doesn't expand your to-do list.
Where your ads run
Meet customers beyond their usual feeds.
Sales in focus. Control in your hands.
Know what you spend. See what it brings back.
Outland tracks purchases automatically and optimizes toward sales. CPA and ROAS sit next to your other Shopify numbers, so you can judge it against your own targets.
- Your limit is a cap, not a commitment
Set a daily spending limit and change it whenever you like.
- No subscription, no creative fees
Ad creation and optimization are included in your advertising costs.
- Edit or pause in a click
Swap creative, adjust budget or stop the campaign from your admin.
- Keeps your Google and Meta campaigns intact
This is an additional channel, not a replacement.
Your campaigns, inside Shopify
More places to sell. One place to manage.
See how choosing products, reviewing ads and tracking sales will work inside your Shopify admin.
Interactive concept preview. The Shopify product is not yet available. Results are illustrative; the demo runs no ads and makes no charges.
Early access for Shopify stores
Your next growth channel. With credit to try it.
Join the waitlist and get ad credit to test Outland at launch. See how it performs for your store, then decide whether to keep spending.
You're on the waitlist. We'll email you when early access opens, with details of your launch ad credit.
No payment needed to join. We'll share the credit amount and terms before you activate it.
A few useful details
Frequently asked questions
An upcoming Shopify advertising app for stores ready to grow beyond Google and Meta. It creates ads from your catalog and runs campaigns across websites, apps, ChatGPT and TikTok, all managed inside Shopify.
No. Keep what works there and test how advertising in more places performs for your store.
No. Outland generates ads from your catalog in the formats each placement needs. Use them as they are, edit them or upload your own.
No subscription and no separate creative fee. You pay for clicks, with ad creation, optimization and our fee included in the click price. You set a daily spending limit and can pause anytime.
Join the waitlist for early access and ad credit to test Outland at launch. We'll email the amount and terms before you activate it. The credit covers advertising costs; it does not guarantee a sale or a particular CPA or ROAS.
Outbrain's established advertising technology and network, with access to publisher, app and partner inventory. You manage everything through Outland in Shopify.